Google Ads
Connect your Google Ads account so Ranla can see spend, credit conversions, and propose changes on Grow → Paid. Budget and live ads only change after you approve.
What you get
- Spend and hierarchy — campaigns, ad groups, ads, keywords, and search terms on Grow → Paid
- Verified conversions — Ranla sends conversions it can prove back to Google when that path is on
- Audiences — sync eligible segments for Customer Match when you accept the terms
- Proposals, not silent spends — Ranla can draft campaigns or edits; you approve before money moves
Paid is the operate desk. Whether acquisition is worth it shows on Revenue.
Connect
- Open Settings → Integrations → Google Ads.
- Sign in with Google and pick the ad account Ranla should use.
- Save. Open Grow → Paid to confirm spend and structure show up.
You do not need a Google Cloud project or developer token. Connect and choose the account.
Tracking so paid clicks stick
Install the tracking snippet on your marketing site. After signup in your product, call:
stx.identify({ email: user.email })That stitches the ad click to the contact. Without it, Paid LTV on Revenue stays incomplete even when Ads and Stripe look fine. Details: Revenue.
Approvals
Anything that changes budget, bids, or live creatives goes through Ranla’s approval card. Reject or edit before it applies. Read-only browsing on Paid never needs approval.
Next steps
- Revenue — LTV × CAC scoreboard
- Instrument your product — snippet + identify
- Connect analytics — product moments for email